Four connected stages. Clear priorities. Room to learn and adapt as the work progresses.
01
Audit & research
Understand the starting point.
Before recommending changes, I look at the website, its audience, and the search landscape. This helps separate symptoms from the issues that deserve attention.
Technical website review
Keyword and competitor research
Existing content and performance review
WHAT YOU LEAVE WITH
A clear picture of the issues and opportunities.
02
Strategy & planning
Decide what matters most.
The research becomes a practical roadmap. Tasks are prioritized around the business goals, the effort involved, and the likely value of each improvement.
Prioritized action plan
Content and keyword mapping
Agreed measures of progress
WHAT YOU LEAVE WITH
A focused roadmap with clear next steps.
03
Execute & optimize
Turn the plan into better pages.
Technical, on-page, content, and off-page work follow the agreed scope. Improvements are checked as they are made, with adjustments when the evidence calls for them.
Technical and on-page improvements
Content and internal linking work
Implementation checks and refinement
WHAT YOU LEAVE WITH
Completed work, with a record of what changed.
04
Report & scale
Learn from what changes.
Performance reporting connects the work to the available data. The next round of priorities comes from what we learn, rather than repeating the same tasks automatically.
Monthly performance reporting
Completed work and key observations
Next priorities and opportunities
WHAT YOU LEAVE WITH
An understandable report and a plan for the next period.
YOUR NEXT CHAPTER
Let’s make your website work harder.
Tell me where you are. We’ll figure out what comes next.