GAmeasurement
Google Analytics
Understand the visit.
Explore acquisition, engagement, and tracked conversions to understand how people use your website.
TOOLS & EXPERTISE
The right tools.
Better questions.
Tools provide the signals. The value is in knowing what to investigate, what to prioritize, and what to do with what you find.
Showing all 8 tools.
GSCmeasurement
Google Search Console
Listen to search data.
Review search queries, clicks, impressions, and indexing information to find the next questions to investigate.
ahresearch
Ahrefs
Research the landscape.
Explore backlinks, competing pages, and keyword opportunities to inform a focused SEO plan.
Sresearch
Semrush
Connect the opportunities.
Use keyword, competitor, and website research to prioritize topics and improvements.
SFtechnical
Screaming Frog
Get into the details.
Crawl website pages to review links, status codes, metadata, and technical patterns.
Wtechnical
WordPress SEO
Work where your content lives.
Review page content, internal links, and relevant SEO settings within WordPress websites.
PStechnical
PageSpeed Insights
Investigate the experience.
Use performance diagnostics to identify issues that may affect how quickly and smoothly a page loads.
Mresearch
Moz Pro
Add another perspective.
Review search and link data to support opportunity research and ongoing SEO decisions.
A toolkit, not a checklist.
The tools used depend on the question, the project scope, and the access available.
YOUR NEXT CHAPTER
Let’s make your
website work harder.
Tell me where you are.
We’ll figure out what comes next.