Visits from search
How often someone clicks through to a page from a search result.
MAKING THE NUMBERS USEFUL
See the picture.
Know the next step.
Reporting should make a website’s progress easier to understand, and help decide where to focus next.
SEARCH PERFORMANCE
A closer look at the report.
Explore the full report A reporting sample from the portfolio. Results vary by website and project.
Visibility in search
How often a page appears in the search results being measured.
From seen to visited
The proportion of impressions that lead to a click.
A directional signal
An average that should be read alongside queries, pages, and the wider context.
Traffic is only part of the story.
Where tracking is available, reporting also considers enquiries and other meaningful actions, alongside completed work and next priorities.
YOUR NEXT CHAPTER
Let’s make your
website work harder.
Tell me where you are.
We’ll figure out what comes next.